Nigeria Backs Gold Exploration: A Strategic Win for SANU.

In 2025, Nigeria’s gold sector is showing renewed promise, supported by strong global demand and bold government interventions. Despite a moderate dip in production early in the year, export earnings rose by 190% compared to Q1 2019, driven by rising gold prices and more efficient trade channels.

Precious metals, especially gold are integral to African culture and history. Given that SANU means 'gold' in many native languages of West Africa, this is the appropriate name for the latest innovation that's reshaping how Nigeria engages with its mineral resources. SANU is a digital platform for the buying and selling of gold and silver fractions as well as physical gold. With a strong commitment to responsible sourcing and value creation, SANU is building an integrated gold value chain, connecting upstream extraction with downstream innovation in design, refining, and retail.

SANU: Driving innovation in Nigeria's gold value chain

In 2018, Kian Smith began integrating formalized artisanal and small-scale gold sourcing into its OECD compliant Gold Sourcing Program. Today, SANU has benefited from the sourcing program and has expanded its reach into refining, product design, and premium retail. The goal is clear: to ensure that every gram of gold generates real impact - supporting local economies, strengthening the gold value chain and amplifying African craftsmanship on the global stage.  At the heart of SANU’s vision is getting Gold to the People. By producing, refining and transforming gold within Nigeria and presenting it to both local and international markets, SANU retains more value at home and establishes Nigeria as a gold market in Africa.

Why now?

Demand for responsibly sourced gold is growing. Consumers are no longer looking for products alone; they seek meaning, transparency, and connection. SANU allows micro purchases of gold and silver. It delivers gold with identity, purpose, and provenance. In the words of SANU’s founder:  “Our goal isn’t simply to sell gold, it’s to shape a legacy. We see retail not just as a commercial space, but as a platform for storytelling, empowerment, and long-term economic transformation.”  As SANU expands beyond Nigeria, it welcomes collaboration: from mining to the end of its value chain, there’s a meaningful role for all players. Let’s transform Nigeria into a reputable gold market centre.

Learn more about SANU